Strategic Communications Professional Certificate

Overview

Develop the skills to communicate with clarity, influence and purpose with our Strategic Communications & Leadership Professional Certificate. Through five online Micro Credentials, you'll learn to craft compelling narratives, build effective messaging frameworks and lead impactful communications strategies.

What are Micro Credentials? Request a declaration form

Effective Communication Through Narrative

Coming soon

Effective Communication through Narrative focuses on the science behind crafting compelling narratives that resonate with a desired target audience. Learn how to structure communications that evoke emotion, build connection and convey key messages effectively.

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Clear Messaging

Coming soon

Clear Messaging equips learners with the skills to develop messaging frameworks that deliver key information with clarity and impact. This Micro Credential emphasizes the principles of brevity, coherence and consistency across platforms and formats, providing practical tools to craft messages that resonate and drive action.

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Adapting Communications Strategies for Diverse Audiences and Channels

Coming soon

This Micro Credential will equip learners with the skills to tailor communication strategies to effectively engage diverse audiences across multiple platforms. Learn to analyze audience needs, preferences, and cultural contexts to create messages that resonate and foster connection.

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Developing Cohesive and Effective Communications Campaigns

Coming soon

Learn the skills and strategies to plan, execute and evaluate impactful communication campaigns. In this Micro Credential, learners will develop unified messaging that aligns with organizational goals and resonates across target audiences.

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Measuring and Optimizing Communication Campaigns

Coming soon

Learn the tools and techniques to evaluate the success of communication campaigns and make data-driven improvements. Learners will identify and apply key performance indicators (KPIs), analyze campaign data and generate actionable insights to optimize messaging, strategies and outcomes.

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Career pathways

AUArts' Strategic Communications Micro Credentials prepare you for a range of careers in industries where effective communication is essential. This can include roles in marketing, public relations, media, nonprofit advocacy, government, education, and management among many more.

Program goals

Develop and deliver communication that resonates with diverse audiences, ensuring clarity and engagement
Design and implement effective messaging frameworks and communication campaigns tailored to various audiences and channels
Evaluate the effectiveness of communication strategies, applying insights to refine and optimize outcomes

This certificate includes the completion of five session-based Micro Credentials.

Completion Requirements

To earn AUArts' Strategic Communications Professional Certificate, you must successfully complete all five Micro Credentials listed above.

Students have up to five years to complete the program. Before finishing your final Micro Credential, you must submit the Professional Certificate Declaration Form to Continuing Education at coned@auarts.ca.

Upon completion, you will receive a non-credit Certificate in Strategic Communications, awarded by Alberta University of the Arts' School of Continuing Education and Professional Development.

Request a declaration form