Clear Messaging
Course description
Clear Messaging equips learners with the skills to develop messaging frameworks that deliver key information with clarity and impact. This course emphasizes the principles of brevity, coherence and consistency across platforms and formats, providing practical tools to craft messages that resonate and drive action.
Learning outcomes
By the end of this Micro Credential, learners will be able to distill complex ideas into straightforward, engaging messages tailored to their audience and communication goals.
- Develop messaging frameworks that distill complex ideas into clear, concise, and impactful messages tailored to specific audiences
- Apply principles of coherence, brevity and consistency to ensure messaging is engaging and aligned across different platforms and formats
- Evaluate and refine messaging to maximize clarity, resonance and effectiveness in achieving communication goals
Course topics
| Topic 1 | Principles of clear and concise communication | Topic 2 | Developing messaging |
| Topic 3 | Tailoring messages for diverse audiences and platforms | Topic 4 | Ensuring consistency across communication channels |
| Topic 5 | Refining and evaluating message |
Career pathways
Skills gained in this Micro Credential can be applied to careers in marketing, public relations, corporate communications, content strategy and professional writing. This course is ideal for anyone looking to improve their ability to craft clear, concise and impactful messages that resonate across various industries.
Why enroll in this course?
| Structured, virtual learning, with live support from industry experts | Projects that you can include in your own work or portfolio | Earn a digital badge to showcase & share your skills | Customize your learning path to match your career goals and earn higher credentials |
Course completion
This non-credit course runs twice per week for four consecutive weeks, combining live virtual classes with graded assignments and assessments. Weekly assignments must be submitted on schedule, and learners will begin developing their final project midway through the course, applying new concepts as they progress. After the final class, participants may have an additional few days to refine and submit their project. To successfully complete the course and earn a digital badge, you must achieve an overall grade of 70% or higher.
Instructor bio
ReTrain Canada is dedicated to the reskilling and upskilling of Canada's working and middle classes, creating a solid foundation for the future of Canadians. Their course offerings have been developed to provide career options that use technology employers are looking for. ReTrain Canada instructors have a solid foundation of industry experience along with being expert guides for students going through the learning process.
How to register
Your step-by-step guide to enrolling in a professional development course at AUArts.
Follow instructions on this pageApplicable certificates
Use this course and four others to earn a Professional Certificate
Applicable certificate page