Suzanne Lemermeyer, a graduate of ACAD, has devoted her design career to creating work that marries form and function and helps her clients achieve measurable results. Her interest in the business side of design grew out of her first position after graduation, when she worked as an Art Director for a small advertising company. There, she learned the ins and outs of running a successful business— knowledge she later applied to her own freelance business. Suzanne’s approach to design involves breaking down information to its simplest form — telling a story through minimalist design that remains true to the content within the piece and delivers the biggest impact for her clients. Her design approach informs her work as an instructor, where she encourages her students to consider the real-world impact of design in addition to its artistic merit.