Measuring and Optimizing Communications Campaigns
Course description
Learn the tools and techniques to evaluate the success of communication campaigns and make data-driven improvements. Learners will identify and apply key performance indicators (KPIs), analyze campaign data and generate actionable insights to optimize messaging, strategies and outcomes.
Duration 24 hours | Price $525 + GST | Delivery Format Online scheduled sessions |
Choose a section:
Start & End Dates | Days | Times | Registration |
|---|---|---|---|
| October 6 - October 31 | Tues/Thurs | 6:00 - 9:00pm MST | open |
| 2026 | Tues/Thurs | 6:00 - 9:00pm MST | closed |
Learning outcomes
This Micro Credential emphasizes the importance of feedback loops, real-time adjustments and aligning metrics with campaign objectives. By the end of this course, learners will be able to:
- Identify and apply KPIs to evaluate the effectiveness of communication campaigns
- Analyze campaign data to generate actionable insights and inform strategic adjustments for optimization
- Develop and implement strategies for real-time monitoring and continuous improvement of campaign performance
Course topics
| Topic 1 | Key performance indicators for communication campaigns | Topic 2 | Data collection and analysis techniques |
| Topic 3 | Using analytics tools for campaign evaluation | Topic 4 | Aligning metrics with campaign goals |
| Topic 5 | Real-time monitoring and adjustments | Topic 6 | Campaign measurement and optimization |
Career pathways
Skills gained in this Micro Credential can be applied to marketing analytics, digital communications, advertising, public relations and campaign management. This course is ideal for professionals looking to optimize communication efforts, improve performance and generate actionable insights across industries.
Why enroll in this course?
| Structured, virtual learning, with live support from industry experts | Projects that you can include in your own work or portfolio | Earn a digital badge to showcase & share your skills | Customize your learning path to match your career goals and earn higher credentials |
Course completion
This non-credit course runs twice per week for four consecutive weeks, combining live virtual classes with graded assignments and assessments. Weekly assignments must be submitted on schedule, and learners will begin developing their final project midway through the course, applying new concepts as they progress. After the final class, participants may have an additional few days to refine and submit their project. To successfully complete the course and earn a digital badge, you must achieve an overall grade of 70% or higher.
Instructor bio
ReTrain Canada is dedicated to the reskilling and upskilling of Canada's working and middle classes, creating a solid foundation for the future of Canadians. Their course offerings have been developed to provide career options that use technology employers are looking for. ReTrain Canada instructors have a solid foundation of industry experience along with being expert guides for students going through the learning process.
How to register
Your step-by-step guide to enrolling in a professional development course at AUArts.
Follow instructions on this pageRegistration page
Register for Measuring and Optimizing Communications Campaigns
Add to cart and checkoutApplicable certificates
Stack this Micro Credential and four other courses to earn a Professional Certificate
Applicable certificate page