Effective Communication Through Narrative
Course description
Effective Communication through Narrative focuses on the science behind crafting compelling narratives that resonate with a desired target audience. Learn how to structure communications that evoke emotion, build connection and convey key messages effectively.
Learning outcomes
After completing this course, learners will know how to tailor their communication to various platforms and purposes, from branding and marketing to advocacy.
- Design and structure ways to effectively communicate key messages that resonate with diverse audiences
- Develop and apply compelling messaging tailored to specific platforms and purposes
- Evaluate and refine narratives to effectively inspire action
Course topics
| Topic 1 | Foundations of professional communication | Topic 2 | Writing for impact |
| Topic 3 | Adapting narratives for digital platforms, social media and traditional media | Topic 4 | Persuasive presentation techniqes |
Career pathways
Skills gained in this Micro Credential can be applied to careers in marketing, public relations, corporate communications, content creation and media/entertainment. This course is ideal for anyone looking to enhance their ability to craft engaging narratives that inspire, inform and influence audiences across various industries.
Why enroll in this course?
| Structured, virtual learning, with live support from industry experts | Projects that you can include in your own work or portfolio | Earn a digital badge to showcase & share your skills | Customize your learning path to match your career goals and earn higher credentials |
Course completion
This non-credit course runs twice per week for four consecutive weeks, combining live virtual classes with graded assignments and assessments. Weekly assignments must be submitted on schedule, and learners will begin developing their final project midway through the course, applying new concepts as they progress. After the final class, participants may have an additional few days to refine and submit their project. To successfully complete the course and earn a digital badge, you must achieve an overall grade of 70% or higher.
Instructor bio
ReTrain Canada is dedicated to the reskilling and upskilling of Canada's working and middle classes, creating a solid foundation for the future of Canadians. Their course offerings have been developed to provide career options that use technology employers are looking for. ReTrain Canada instructors have a solid foundation of industry experience along with being expert guides for students going through the learning process.
How to register
Your step-by-step guide to enrolling in a professional development course at AUArts.
Follow instructions on this pageApplicable certificates
Use this Micro Credential and four other courses to earn a Professional Certificate.
Applicable certificate page