Developing Cohesive and Effective Communications Campaigns
Description
Learn the skills and strategies to plan, execute and evaluate impactful communication campaigns. In this Micro Credential, learners will develop unified messaging that aligns with organizational goals and resonates across target audiences.
Duration 24 hours | Price $525 + GST | Delivery Format Online scheduled sessions |
Choose a section:
Start & End Dates | Days | Times | Registration |
|---|---|---|---|
| New dates coming soon! | Tues/Thurs | 6:00 - 9:00pm MST | closed |
Learning outcomes
This Micro Credential emphasizes integrating strategic planning and audience insights to create campaigns that drive engagement and achieve measurable outcomes. Hands-on exercises, real-world case studies and collaborative projects will be used. By the end, learners will be able to:
- Design cohesive communication campaigns and refine strategies to optimize outcomes.
- Integrate strategic planning, audience insights and ingenuity to develop impactful and unified messaging across all platforms
- Evaluate the effectiveness of communication campaigns using data-driven metrics
Topics
| Topic 1 | Defining campaign goals and audience segments | Topic 2 | Message development and alignment |
| Topic 3 | Multi-channel strategies and platform selection | Topic 4 | Integrating creative and visual elements |
| Topic 5 | Campaign planning and execution | Topic 6 | Measuring effectiveness and refining strategies |
| Topic 7 | Ethics and inclusivity in campaigns |
Career pathways
Skills gained in this Micro Credential can be applied to careers in marketing, public relations, advertising, brand management and digital communications. Ideal for anyone looking to enhance their ability to develop and execute communication campaigns that align with organizational goals.
Why enroll?
| Structured, virtual learning, with live support from industry experts | Projects that you can include in your own work or portfolio | Earn a digital badge to showcase & share your skills | Customize your learning path to match your career goals and earn higher credentials |
Badge completion
This non-credit Micro Credential runs twice per week for four consecutive weeks, combining live virtual classes with graded assignments and assessments. Weekly assignments must be submitted on schedule, and learners will begin developing their final project midway through the unit, applying new concepts as they progress. After the final class, participants may have an additional few days to refine and submit their project. To successfully complete the Micro Credential and earn a digital badge, you must achieve an overall grade of 70% or higher.
Instructor bio
ReTrain Canada is dedicated to the reskilling and upskilling of Canada's working and middle classes, creating a solid foundation for the future of Canadians. Their offerings have been developed to provide career options that use technology employers are looking for. ReTrain Canada instructors have a solid foundation of industry experience along with being expert guides for students going through the learning process.
How to register
Your step-by-step guide to enrolling in professional development at AUArts.
Follow instructions on this pageRegistration page
Register for Developing Cohesive and Effective Communications Campaigns.
Add to cart and checkoutApplicable certificates
Stack this Micro Credential and four others to earn a Professional Certificate
Applicable certificate page