Developing Cohesive and Effective Communications Campaigns
Course description
Learn the skills and strategies to plan, execute and evaluate impactful communication campaigns. In this course, learners will develop unified messaging that aligns with organizational goals and resonates across target audiences.
Duration 24 hours | Price $525 + GST | Delivery Format Online scheduled sessions |
Choose a section:
Start & End Dates | Days | Times | Registration |
|---|---|---|---|
| September 1 - September 26 | Tues/Thurs | 6:00 - 9:00pm MST | open |
| 2026 | Tues/Thurs | 6:00 - 9:00pm MST | closed |
Learning outcomes
This Micro Credential emphasizes integrating strategic planning and audience insights to create campaigns that drive engagement and achieve measurable outcomes. Hands-on exercises, real-world case studies and collaborative projects will be used. By the end of the course, learners will be able to:
- Design cohesive communication campaigns and refine strategies to optimize outcomes.
- Integrate strategic planning, audience insights and ingenuity to develop impactful and unified messaging across all platforms
- Evaluate the effectiveness of communication campaigns using data-driven metrics
Course topics
| Topic 1 | Defining campaign goals and audience segments | Topic 2 | Message development and alignment |
| Topic 3 | Multi-channel strategies and platform selection | Topic 4 | Integrating creative and visual elements |
| Topic 5 | Campaign planning and execution | Topic 6 | Measuring effectiveness and refining strategies |
| Topic 7 | Ethics and inclusivity in campaigns |
Career pathways
Skills gained in this Micro Credential can be applied to careers in marketing, public relations, advertising, brand management and digital communications. This course is ideal for anyone looking to enhance their ability to develop and execute communication campaigns that align with organizational goals.
Why enroll in this course?
| Structured, virtual learning, with live support from industry experts | Projects that you can include in your own work or portfolio | Earn a digital badge to showcase & share your skills | Customize your learning path to match your career goals and earn higher credentials |
Course completion
This non-credit course runs twice per week for four consecutive weeks, combining live virtual classes with graded assignments and assessments. Weekly assignments must be submitted on schedule, and learners will begin developing their final project midway through the course, applying new concepts as they progress. After the final class, participants may have an additional few days to refine and submit their project. To successfully complete the course and earn a digital badge, you must achieve an overall grade of 70% or higher.
Instructor bio
ReTrain Canada is dedicated to the reskilling and upskilling of Canada's working and middle classes, creating a solid foundation for the future of Canadians. Their course offerings have been developed to provide career options that use technology employers are looking for. ReTrain Canada instructors have a solid foundation of industry experience along with being expert guides for students going through the learning process.
How to register
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Add to cart and checkoutApplicable certificates
Stack this Micro Credential and four other courses to earn a Professional Certificate
Applicable certificate page