Adapting Communication Strategies for Diverse Audiences and Channels
Description
This Micro Credential will equip learners with the skills to tailor communication strategies to effectively engage diverse audiences across multiple platforms. Learn to analyze audience needs, preferences, and cultural contexts to create messages that resonate and foster connection.
Duration 24 hours | Price $525 + GST | Delivery Format Online scheduled sessions |
Choose a section:
Start & End Dates | Days | Times | Registration |
|---|---|---|---|
| August 4 - August 29 | Tues/Thurs | 6:00 - 9:00pm MST | closed |
| November 3 - November 28 | Tues/Thurs | 6:00 - 9:00pm MST | open |
Learning outcomes
This Micro Credential focuses on hands-on exercises and real-world scenarios. By the end, learners will be able to:
- Craft tailored messages that resonate with diverse audiences and cultural contexts
- Adapt communication styles and messaging for social media, email, presentations and print
- Develop communication approaches that maintain clarity, consistency and impact across all professional settings.
Topics
| Topic 1 | Understanding cultural contexts in communication | Topic 2 | Tailoring messages for diverse audiences and platforms |
| Topic 3 | Effective use of visual and multimedia tools | Topic 4 | Adapting tone and language |
| Topic 5 | Strategies for engaging global and multilingual audiences | Topic 6 | Leveraging data and feedback to inform strategy adjustments |
| Topic 7 | Channel specific best practices (print, email, social media and presentations) | Topic 8 | Ensuring consistency across communication channels |
Career pathways
Skills gained from this Micro Credential can be applied to careers in marketing, public relations, brand management, digital communications and content strategy. Ideal for individuals looking to tailor communication strategies to be more culturally aware and impactful across diverse platforms and audiences.
Why enroll?
| Structured, virtual learning, with live support from industry experts | Projects that you can include in your own work or portfolio | Earn a digital badge to showcase & share your skills | Customize your learning path to match your career goals and earn higher credentials |
Badge completion
This non-credit Micro Credential runs twice per week for four consecutive weeks, combining live virtual classes with graded assignments and assessments. Weekly assignments must be submitted on schedule, and learners will begin developing their final project midway through the unit, applying new concepts as they progress. After the final class, participants may have an additional few days to refine and submit their project. To successfully complete the Micro Credential and earn a digital badge, you must achieve an overall grade of 70% or higher.
Instructor bio
ReTrain Canada is dedicated to the reskilling and upskilling of Canada's working and middle classes, creating a solid foundation for the future of Canadians. Their offerings have been developed to provide career options that use technology employers are looking for. ReTrain Canada instructors have a solid foundation of industry experience along with being expert guides for students going through the learning process.
How to register
Your step-by-step guide to enrolling in professional development at AUArts.
Follow instructions on this pageRegistration page
Register for Adapting Communication Strategies for Diverse Audiences and Channels.
Add to cart and checkoutApplicable certificates
Stack this Micro Credential and four others to earn a Professional Certificate
Applicable certificate page