Practical and Ethical Use of AI
Course description
Learn about different AI content styles, advanced image generation techniques and video creation, integrating traditional and digital content. Alongside technical proficiency, this course will have a strong emphasis on ethical practices, enabling participants to navigate challenges such as bias, authenticity and responsible usage.
Learning outcomes
This Micro Credential is competency based, focusing on becoming proficient in specific skills and knowledge. By the end of this course, learners will be able to:
- Analyze AI content styles and image and video generation techniques
- Create cohesive AI-driven visuals and content
- Identify and address ethical considerations in AI-generated imagery, video and audio
- Develop and refine AI-generated projects while adhering to ethical guidelines
Course topics
Topic 1 | Exploring different AI content styles Introduction to the many diverse styles of AI generated content, from written to video production and audio. | Topic 2 | Advanced techniques in AI-generated content Learn techniques for high-resolution image creation, style transfer and dynamic video production using tools like MidJourney and VQGAN+CLIP. |
Topic 3 | Ethical challenges in AI content creation Explore ethical considerations including copyright, authenticity and societal impact | Topic 4 | Hands-on: creating a personal AI project Learn the end-to-end process of creating a personal or professional AI project, incorporating ethical principles into the workflow. |
Topic 5 | Critiquing and improving AI content How to evaluate and refine their AI-generated outputs, focusing on areas like style coherence, technical accuracy and ethical integrity. | Topic 6 | Creating AI-generated video content Techniques for generating video content using AI including discussions on the ethical considerations of video and audio manipulation |
Career pathways
Skills gained from this Micro Credential apply to careers in digital media, content creation, marketing and AI-driven design. Ideal for anyone looking to integrate AI-generated visuals and video into personal or commercial projects while ensuring ethical and responsible usage.
Why enroll in this course?
| Structured, virtual learning, with live support from industry experts | Projects that you can include in your own work or portfolio | Earn a digital badge to showcase & share your skills | Customize your learning path to match your career goals and earn higher credentials |
Course completion
This non-credit course runs twice per week for eight consecutive weeks, combining live virtual classes with graded assignments and assessments. Weekly assignments must be submitted on schedule, and learners will begin developing their final project midway through the course, applying new concepts as they progress. After the final class, participants may have an additional few days to refine and submit their project. To successfully complete the course and earn a digital badge, you must achieve an overall grade of 70% or higher.
Instructor bio
Braintoy is a leader in AI and machine learning, dedicated to making these transformative technologies accessible to all. Through education, partnerships, and their innovative mlOS platform, Braintoy empowers individuals and organizations to implement AI-driven strategies with confidence. From energy and financial services to manufacturing and telecommunications, they help businesses enhance efficiency, safety, and decision-making. Committed to ethical AI, continuous learning, and collaboration, Braintoy is shaping a future where AI is not just a tool but a force for positive change.
How to register
Your step-by-step guide to enrolling in a professional development course at AUArts.
Follow instructions on this pageApplicable certificates
Use Practical and Ethical Use of AI and four other courses to earn a Professional Certificate
Applicable certificate page