Intro to AI-Powered Content Creation
Course description
This Micro Credential introduces learners to the transformative potential of AI in content creation. Explore how AI-assisted tools such as variants of GPT-4 can automate drafts, optimize content and support ideation. Learn the basics of AI in content creation, ethical considerations and the use of AI to refine text and audio-based content.
Learning outcomes
This Micro Credential is competency based, focusing on becoming proficient in specific skills and knowledge. By the end of this course, learners will be able to:
- Generate content using AI tools
- Analyze and adapt AI-assisted text for different content uses
- Create AI-powered audio content such as podcasts and voiceovers
- Apply ethical principles to maintain originality in AI-assisted content creation and/or AI generated audio.
Course topics
Topic 1 | Basics of AI in content creation Introduction to the foundational concepts of AI in content creation, including its ability to generate, refine and edit content. | Topic 2 | Exploring content creation techniqes Focus on tailoring AI tools for diverse content uses, such as proposals, writing and digital media. |
Topic 3 | Hands-on: creating content with AI assistance Create content using AI tools like GPT-4. Includes iterative editing and collaboration between human and AI outputs. | Topic 4 | Ethics and originality Examines originality, copyright issues and ethical practices when using AI in content creation. |
Topic 5 | Generating and editing AI-powered audio content Introduction to the tools for generating and editing audio content, such as podcasts or audiobooks and how to combine text with audio outputs. |
Career pathways
Skills from this Micro Credential apply to careers in content creation, marketing, digital media and communications. Ideal for writers, editors, project managers or other professionals looking to integrate AI into their workflow while ensuring adherence to ethical standards.
Why enroll in this course?
| Structured, virtual learning, with live support from industry experts | Projects that you can include in your own work or portfolio | Earn a digital badge to showcase & share your skills | Customize your learning path to match your career goals and earn higher credentials |
Course completion
This non-credit course runs twice per week for eight consecutive weeks, combining live virtual classes with graded assignments and assessments. Weekly assignments must be submitted on schedule, and learners will begin developing their final project midway through the course, applying new concepts as they progress. After the final class, participants may have an additional few days to refine and submit their project. To successfully complete the course and earn a digital badge, you must achieve an overall grade of 70% or higher.
Instructor bio
Braintoy is a leader in AI and machine learning, dedicated to making these transformative technologies accessible to all. Through education, partnerships, and their innovative mlOS platform, Braintoy empowers individuals and organizations to implement AI-driven strategies with confidence. From energy and financial services to manufacturing and telecommunications, they help businesses enhance efficiency, safety, and decision-making. Committed to ethical AI, continuous learning, and collaboration, Braintoy is shaping a future where AI is not just a tool but a force for positive change.
How to register
Your step-by-step guide to enrolling in a professional development course at AUArts.
Follow instructions on this pageApplicable certificates
Use Intro to AI-Powered Content Creation and four other courses to earn a Professional Certificate
Applicable certificate page