Measuring and Optimizing Communication Campaigns (Oct 6-31)

Measuring and Optimizing Communication Campaigns provides the tools and techniques to evaluate the success of communication campaigns and make data-driven improvements. Learners will identify and apply key performance indicators (KPIs), analyze campaign data, and generate actionable insights to optimize messaging, strategies, and outcomes. The Micro emphasizes the importance of feedback loops, real-time adjustments, and aligning metrics with campaign objectives.