Client Liaison and Relationship Management
Course description
This course will improve your ability to manage client relationships and foster effective communication channels. Through online and written assessments, you will focus on practical strategies and psychological insights that facilitate strong, sustainable client connections.
Learning outcomes
By the end of this course, you’ll develop practical strategies to enhance client communication, resolve conflicts, and build long-term, loyal client relationships.
- Become proficient in communication techniques applicable in any client liaison context
- Develop strategies for building and maintaining strong client relationships
- Navigate and resolve conflicts with poise and professionalism
- Understand and utilize digital tools for enhanced client management
- Customize client experiences to foster loyalty and repeat business
Course topics
Topic 1 | Effective communication Learn to employ active listening and adapt your communication style to match client preferences. | Topic 2 | Building and maintaining trust Establish credibility and use ethical practices to maintain professionalism. |
Topic 3 | Conflict resolution Learn to identify and address sources of conflict, apply negotiation techniques and maintain your composure. | Topic 4 | Client needs assessment Conduct a thorough needs analysis by asking insightful questions and eliciting actionable responses. |
Topic 5 | Relationship management Learn how to implement strategies for long-term relationship building. | Topic 6 | Digital proficiency Effectively use digital tools and communication strategies to maximize client satisfaction. |
Topic 7 | Personalization of client experiences Learn how to customize interactions and services to increase customer satisfaction. | Topic 8 | Advanced negotiations Leverage advanced negotiation strategies and persuasively present and devend business positions. |
Topic 9 | Portfolio development Create an online portfolio and cultivae a business image for yourself as a professional. |
Career pathways
Skills gained from this Micro Credential can be applied to sales, account management, business development, client services and consulting. This course is ideal for entrepreneurs, contractors or other professionals looking to strengthen their ability to build trust, manage client expectations and foster long-term business relationships across various industries.
Why enroll in this course?
| Structured, virtual learning, with live support from industry experts | Projects that you can include in your own work or portfolio | Earn a digital badge to showcase & share your skills | Customize your learning path to match your career goals and earn higher credentials |
Course completion
This non-credit course runs twice per week for four consecutive weeks, combining live virtual classes with graded assignments and assessments. Weekly assignments must be submitted on schedule, and learners will begin developing their final project midway through the course, applying new concepts as they progress. After the final class, participants may have an additional few days to refine and submit their project. To successfully complete the course and earn a digital badge, you must achieve an overall grade of 70% or higher.
Instructor bio
ReTrain Canada is dedicated to the reskilling and upskilling of Canada's working and middle classes, creating a solid foundation for the future of Canadians. Their course offerings have been developed to provide career options that use technology employers are looking for. ReTrain Canada instructors have a solid foundation of industry experience along with being expert guides for students going through the learning process.
How to register
Your step-by-step guide to enrolling in a professional development course at AUArts.
Follow instructions on this pageApplicable certificates
Use Client Liaison and Relationship Management and four other courses to earn a Professional Certificate.
Applicable certificate page